HighLevel Features Overview (2026)

This page lists HighLevel features as described on gohighlevel.com and related official pages—not hands-on benchmarks. For pricing tiers and verdict, use our HighLevel review and HighLevel pricing guides. New to the product? Start with What is HighLevel?.

Core features

CRM and pipelines. Contact records, custom fields, pipeline stages, and opportunity tracking form the hub for sales and service workflows.

Websites and funnels. Page and funnel builders for landing pages, multi-step flows, and sites tied to forms and tracking.

Forms and surveys. Lead capture connected to automations and pipeline updates.

Email marketing. Campaigns and templates with list segmentation; sending volume may incur usage fees per official usage documentation.

SMS and MMS. Two-way texting and bulk messaging integrated with automations; telecom usage is typically usage-based.

Workflows and triggers. Event-driven automation (tags, pipeline moves, messages) across channels.

Calendars and appointments. Booking pages, round-robin, and calendar sync for sales and service scheduling.

Unified conversations. Combined view of SMS, email, and other channels for staff responding to leads and clients.

Payments and invoicing. Collect payments and manage invoices within supported flows (confirm gateway availability for your market on official docs).

Memberships and courses. Host content and gated areas for clients or end customers.

Reporting dashboards. Pipeline, appointment, and campaign metrics for internal and client reporting.

These capabilities are marketed as included across agency plans; always confirm plan-specific gates on the live site.

Agency-only features

Sub-accounts. Separate client workspaces under one agency login—the defining agency feature. Starter allows three; Unlimited and Agency Pro allow unlimited sub-accounts on the published pricing page.

Snapshots. Template libraries to deploy prebuilt pipelines, funnels, and automations into new sub-accounts.

White-label desktop app. Agency branding on the client-facing web app (scope varies by plan—verify on official white-label documentation).

Rebilling. Pass phone and email usage to clients at cost (Unlimited) or with markup (Agency Pro), per pricing page descriptions.

SaaS Mode (Agency Pro). Sell software subscriptions from your domain with automated sub-account provisioning—documented as an Agency Pro differentiator.

API access. Basic API on Unlimited; advanced API on Agency Pro, per official pricing comparison tables.

Agency workflow context lives in HighLevel for marketing agencies.

Limits to verify

Before subscribing, confirm on official pages the day you buy:

• Sub-account count on your chosen tier (3 vs unlimited)
• Usage pricing for SMS, email, AI features, and phone numbers
• Add-on costs (white-label mobile app, HIPAA, dedicated IPs, AI Employee plans)
• Trial length (14-day trial listed on pricing page at time of verification)
• Feature availability by geography (telecom and payments vary by country)
• Integration requirements (Shopify, WooCommerce, etc.) for your client stack

We do not invent limit numbers beyond what HighLevel publishes. If a feature matters to your contract, screenshot the official page and date it.

Open a HighLevel trial and validate the three features your agency sells most often—usually forms-to-pipeline, SMS automation, and calendar booking—in one pilot sub-account.

FAQ

Q

Does every plan include funnels and CRM?

A

HighLevel markets core CRM, sites, and automation across Starter, Unlimited, and Agency Pro. Sub-account limits and agency extras differ by tier.

Q

Is SaaS Mode on all plans?

A

No. SaaS Mode is listed for Agency Pro ($497/month published), not Starter.

Q

Where are plan prices?

A

See HighLevel pricing (2026) for sourced tier tables.

Q

How do features compare to Systeme.io?

A

Systeme.io bundles similar solo-creator breadth at lower published prices; HighLevel adds agency sub-accounts and white-label depth. Read HighLevel vs Systeme.io.