MarketingGuide
HighLevel Pricing (2026): Plans, Limits, and Who Pays What
HighLevel pricing explained: Starter, Unlimited, and Agency Pro plan limits, annual billing, and which tier fits agencies versus solo operators.
HighLevel publishes three main agency plans on its official pricing page, each with a 14-day free trial. This guide breaks down what you actually pay for at each tier, how sub-account limits scale, and where usage-based charges still apply. For a full product evaluation, see our HighLevel review for agencies. If you are comparing all-in-one stacks, our HighLevel vs Systeme.io comparison covers a lower-cost alternative.
Plan comparison
HighLevel’s published agency tiers (verified September 2026) are:
Screenshot of the official monthly pricing page, September 7, 2026. Confirm current plan names, prices, and trial terms on HighLevel’s pricing page before subscribing.
| Plan | Monthly | Annual | Sub-accounts | Notable extras |
|---|---|---|---|---|
| Starter | $97 | $970/year | 3 | Core features, unlimited contacts and users |
| Unlimited | $297 | $2,970/year | Unlimited | Rebill phone and email (no markup), basic API |
| Agency Pro | $497 | $4,970/year | Unlimited | SaaS Mode, automated sub-account creation, rebilling with markup, advanced API |
All three plans include unlimited contacts and unlimited users on the official pricing page. Enterprise pricing is custom and requires speaking with HighLevel’s sales team.
HighLevel also lists optional add-ons (AI Employee plans, white-label mobile app, HIPAA, dedicated IPs, and others) with separate monthly charges. Those are not included in the base subscription.
What each plan includes
Starter ($97/month) fits a single business or a very small agency testing client delivery. The three sub-account cap is the main constraint: once you need a fourth client workspace, you must upgrade.
Unlimited ($297/month) removes the sub-account ceiling and adds rebilling for phone and email usage without markup. That matters when you pass telecom costs through to clients at cost rather than as a profit center.
Agency Pro ($497/month) adds SaaS Mode so you can sell software subscriptions from your own site, automate sub-account creation, and rebill usage with markup. Agencies exploring a software-resale model should read the official SaaS Mode documentation before assuming margins.
Core platform features (CRM, pipelines, funnels, automation, calendars, and more) are listed on the pricing page for all tiers. Usage-based charges for SMS, email volume, AI features, and phone numbers apply on top of the subscription on every plan.
Who should pick which plan
Pick Starter if you manage three or fewer client sub-accounts and want to validate workflows before scaling software spend.
Pick Unlimited when client count exceeds three but you are not reselling the platform as your own SaaS product.
Pick Agency Pro when SaaS Mode, automated provisioning, and usage rebilling with markup are part of your business model—not just nice-to-have options.
Solo operators comparing budget all-in-ones should also read Systeme.io pricing and the agency use-case guide before committing.
Start a HighLevel 14-day trial on the plan that matches your sub-account count, then confirm current limits on the official pricing page before the trial converts to paid billing.
FAQ
Does HighLevel offer annual billing?
Yes. The official pricing page lists annual options at $970 (Starter), $2,970 (Unlimited), and $4,970 (Agency Pro) per year.
Are there hidden fees?
The subscription covers platform access. HighLevel discloses usage-based fees for telecommunications, email sends, AI features, and optional add-ons separately on its pricing and usage pages.
Can I change plans later?
HighLevel states you can upgrade or downgrade from the dashboard, with prorated charges when upgrading mid-cycle.
How does HighLevel pricing compare to Systeme.io?
Systeme.io’s paid tiers start lower (Startup at $17/month on its official pricing FAQ). HighLevel targets agency sub-account management and white-label delivery. See our HighLevel vs Systeme.io page for a side-by-side view.
Confirm plan names, trial length, and add-on prices on HighLevel’s pricing page before you subscribe. Visit HighLevel to start a trial on the tier that fits your current client count.