MarketingGuide
beehiiv Pricing (2026): Launch, Scale, Max, and Enterprise
beehiiv pricing explained: free Launch plan limits, Scale and Max tiers by subscriber count, 0% subscription take rate, and when to upgrade from newsletter-only to monetization.
beehiiv prices by subscriber bucket and plan tier (Launch, Scale, Max, Enterprise), not by email send volume—all published tiers include unlimited sends on the official pricing page. This guide explains how that model works for newsletter creators deciding when to leave the free tier. For product context, read our beehiiv review for newsletter creators.
Plan overview
| Plan | Positioning | Starting point (verify live) |
|---|---|---|
| Launch | Core newsletter, website, podcast | $0 — up to 2,500 subscribers on official FAQ |
| Scale | Grow and monetize (ads, paid subs, automations) | Paid; scales with list size |
| Max | White-label, advanced growth features | Paid; higher than Scale at same list size |
| Enterprise | 100K+ subscribers, custom billing | Contact sales |
At up to 1,000 subscribers with annual billing selected, beehiiv’s pricing page (September 2026) showed approximately $43/mo (Scale) and $96/mo (Max) effective monthly on annual plans—versus $49/mo and $109/mo on monthly billing. Always re-quote your exact list size on the live page; prices step up at 2,500, 5,000, 10,000, and higher buckets.
Launch (free)
Launch fits creators validating format and audience before monetization:
- Unlimited email sends (per official FAQ)
- Up to 2,500 subscribers
- Newsletter, website, podcast basics, recommendation network
- No paid subscription monetization, ad network, or automations on Launch
Upgrade when revenue features—not sending limits—become the bottleneck.
Scale vs Max
Scale unlocks monetization and growth tooling: ad network access (region/trial restrictions may apply), 0% take rate on paid subscriptions (Stripe fees still apply), digital products, email automations, surveys, webhooks, and team seats (3 on Scale per feature matrix).
Max adds operational upgrades: remove beehiiv branding, sponsorship storefront, Send API, more publications (10 vs 3), unlimited team seats, priority support, dynamic content, and click-triggered automations.
Choose Scale when you need monetization and automations at the lowest paid tier. Choose Max when branding removal, API send access, or multi-publication management justify higher monthly cost.
Subscriber buckets matter
beehiiv publishes discrete price steps by list size—not a smooth formula. Budget at your 12-month subscriber target, not today’s import. Crossing 2,500 or 5,000 subscribers can jump monthly cost even if engagement is flat.
Lists above 100,000 typically move toward Enterprise for custom limits and dedicated IP options.
Who should pick which plan
| Stage | Plan |
|---|---|
| Testing newsletter + site under 2,500 subs | Launch |
| Monetizing with ads or paid subs | Scale |
| Multi-publication media brand, no beehiiv badge | Max |
| Large list + deliverability/compliance needs | Enterprise |
Compare creator-email alternatives in beehiiv vs Kit and Kit pricing if your stack is email-first rather than newsletter-business-first.
FAQ
Does beehiiv take a cut of paid subscriptions?
Official FAQ states 0% platform take rate on paid subscription revenue on eligible paid plans; Stripe processing fees still apply.
Is beehiiv cheaper than Substack?
Substack takes a revenue share on paid subscriptions; beehiiv emphasizes 0% platform take on paid tiers—model the math at your price point and list size on both official sites.
Unlimited sends on free?
Yes per beehiiv FAQ for Launch—sends are not the gating variable; subscriber count and monetization features are.
beehiiv pricing rewards creators who treat the newsletter as a business, not a hobby RSS feed. Stay on Launch while validating; move to Scale when monetization and automations pay for the subscription; consider Max when branding and API workflows matter. Quote your bucket on beehiiv pricing before checkout, and read our beehiiv review for newsletter creators for feature fit beyond the price card.